E-commerce Platform: Multi-platform Strategy Promotes Special Product Marketing

Since the second half of 2020, we have established presence on JD.com, Taobao, Tmall, and Poverty Alleviation E-commerce platforms, achieving sales revenue of over 3 million yuan. The platform won second prize in the Chengde division of Hebei E-commerce Brand Competition in 2020. Since 2023, to better reduce costs and increase efficiency, the company has established direct shipping warehouse operations with Three Squirrels Group. Currently, daily direct shipping orders can reach 3,000-5,000, with an average of at least 90,000 orders per month. Online sales volume is expected to continue growing through 2025.

The Taobao store platform adopts a strategy of "diverse product range with focused promotion of specialty items".

The diverse product range leverages the platform's technical advantages in audio, ultra-HD images, and video recordings to showcase product details, displaying all offline products and online specialty items.

Specialty product promotion - New product development utilises online promotion ahead of offline channels.

We ensure offline service quality extends to online platforms, maintaining the high quality of offline products in online sales, while incorporating traceability channels to serve our broad customer base.

With technical support from the Hebei Province (Chengde) Hawthorn Industry Technology Research Institute and production based in a 100,000-grade clean room facility, we actively develop new product directions, fully utilising the high traffic and rich resources of online networks, with initial promotions on the Taobao platform.

Taking advantage of the current livestream shopping trend, we collaborate with multiple platforms and MCN agencies to promote our Taobao store through livestreaming, participating in major alliance events such as the "Hebei Province Work Resumption E-commerce Alliance Livestream Event" and "Chengde City Poverty Alleviation Theme Livestream".