E-commerce Platform: Multi-platform Layout Promotes Special Product Marketing

Since the second half of 2020, the company has established presence on JD.com, Taobao, Tmall, and Poverty Alleviation Mall, achieving sales revenue of over 3 million yuan. The platform won second prize in the Chengde division of the Hebei E-commerce Brand Competition in 2020. Since 2023, to better reduce costs and increase efficiency, the company has established direct shipping warehouse operations with Three Squirrels Group. Currently, daily direct shipping orders can reach 3,000-5,000, with a monthly average of at least 90,000 orders. Online sales volume is expected to continue growing through 2025.

The Taobao store platform adopts a strategy of "diverse product display with focused promotion of specialty items".

The diverse product display leverages the platform's technical advantages in audio, ultra-HD images, and video recordings to showcase product details, displaying all offline products and online specialty items.

Specialty product promotion - New product development prioritises online promotion over offline channels.

This ensures offline service quality is maintained online, guaranteeing the quality of products sold through digital channels, while maintaining product traceability to serve our broad customer base.

With technical support from the Hebei Province (Chengde) Hawthorn Industry Technology Research Institute and production based in Class 100,000 cleanroom facilities, we actively develop new product directions, fully utilising the high traffic and rich resources of online networks, with initial promotion on the Taobao platform.

Capitalising on the current livestreaming e-commerce trend, we collaborate with multiple platforms and MCN agencies to promote our Taobao store through livestreaming, participating in major alliance events such as the "Hebei Province Work Resumption E-commerce Alliance Livestreaming Event" and "Chengde City Decisive Battle Against Poverty Themed Livestreaming".