Hawthorn Products Deep Processing Industrial Park (Secondary Industry)

Product Processing Industrial Park

Chengde Ruitai Food Co., Ltd.

Chengde Ruitai Food Co., Ltd. was established in May 2015 based on the development of cooperatives, with a registered capital of 60 million yuan and a construction area of over 35,000 square meters. The current investment scale is 180 million yuan. The company specialises in research and development, production, and sales of hawthorn preserved fruits, hawthorn beverages, and hawthorn health food products. The company has obtained 31 registered trademarks including "Longmai Xinglong", "Delingguo", and "Wuling Wulongtou", and has been granted 24 patents. They have completed BRC certification, HALAL certification, and social responsibility certification. The company has developed more than 30 new products including hawthorn preserved fruits and candied fruits, with 12 hawthorn products having obtained green certification. Additionally, hawthorn fruit bars and hawthorn snacks have received organic product certification. The company was among the first to join the "Chengde Mountain and Water" brand. Their hawthorn series products have established partnerships with leading domestic and international groups such as Costco, Three Squirrels, Oriental Selection, JD.com, China Eastern Airlines, Meituan Select, and RT-Mart. Costco is currently applying for international store sales, with preliminary plans to enter markets in Japan, South Korea, Mexico, and the United Kingdom. Since the second half of 2019, the products have achieved cumulative sales revenue of 100 million yuan. In 2019, the company's products were featured on **, introducing Xinglong hawthorn to the national audience through **'s Agricultural Channel. In 2023, Xinglong hawthorn and its products were promoted on Hebei's "Good Things from Hebei" (Xinglong Special) programme.

The company's main functions include the transformation of scientific research achievements, product pilot testing and processing, brand creation, and market development. They have planned and designed six comprehensive production lines for hawthorn flavonol extraction, dietary fibre extraction, hawthorn concentrate, functional hawthorn beverages, hawthorn wine, and composite hawthorn preserved fruit burger products. Once fully operational, the annual processing capacity for fresh hawthorn will reach 50,000 tonnes, achieving an output value of 220 million yuan and profits of 25 million yuan. The food company represents the middle segment of the overall enterprise layout within the industrial chain, belonging to the secondary industry.

The company has obtained 17 patents, with 6 patents pending, and currently owns 13 registered trademarks and 11 green food certifications. Among these, three products - hawthorn dietary fibre, hawthorn health wine, and refreshing hawthorn juice - have entered mass production, while over 20 varieties of composite hawthorn preserved fruit burger products have successfully entered the market.