E-commerce Platforms: Multi-platform Strategy Promotes Special Product Marketing

Since the second half of 2020, we have established and entered JD.com, Taobao, Tmall, and Poverty Alleviation E-commerce platforms, achieving sales revenue of over 3 million yuan. The platform won second place in the Chengde division of the Hebei E-commerce Brand Competition in 2020. Since 2023, to better reduce costs and increase efficiency, the company has launched direct shipping warehouse operations with Three Squirrels Group. Currently, daily direct shipping orders can reach 3,000-5,000, with an average of at least 90,000 orders per month. Online sales volume is expected to continue growing through 2025.

The Taobao store platform adopts a strategy of "multiple product varieties with featured product promotion".

Multiple product varieties are displayed utilizing the platform's technical advantages in audio, ultra-HD images, and video recordings to showcase product details, presenting all offline products and online featured items.

Featured product promotion - New product development prioritizes online promotion over offline channels.

We ensure offline service quality translates to online product quality, maintaining traceability channels to serve our broad customer base.

With technical support from the Hebei Province (Chengde) Hawthorn Industry Technology Research Institute and production based in a 100,000-grade clean workshop, we actively develop new product directions, fully utilizing the high traffic and rich resources of the internet, with initial promotion on the Taobao platform.

Taking advantage of the current live streaming commerce trend, we collaborate with multiple platforms and MCN agencies to promote our Taobao store through live streaming, participating in major alliance events such as the "Hebei Province Work Resumption E-commerce Alliance Live Streaming Event" and "Chengde City Poverty Alleviation Theme Live Streaming".