E-commerce Platforms: Multi-platform Distribution Promotes Specialty Products

Since the second half of 2020, the company has established presence on JD.com, Taobao, Tmall, and Poverty Alleviation E-commerce platforms, achieving sales revenue of over 3 million yuan. The platform won the second prize in the Chengde division of Hebei E-commerce Brand Competition in 2020. Since 2023, to better reduce costs and increase efficiency, the company has launched direct shipping warehouse operations with Three Squirrels Group. Currently, daily direct shipping orders can reach 3,000-5,000, with an average of at least 90,000 orders per month. Online sales volume is expected to continue growing through 2025.

The Taobao store platform adopts a strategy of "diverse product range with focused promotion of specialty items".

The diverse product range leverages the platform's audio, ultra-HD images, and video capabilities to showcase product details, presenting all offline products and online specialty items.

For specialty product promotion - new product development prioritises online promotion over offline channels.

This achieves offline service quality online, ensuring the quality of online product sales matches offline excellence, while maintaining product traceability to serve our broad customer base.

With technical support from the Hebei (Chengde) Hawthorn Industry Technology Research Institute and production based in pilot 100,000-grade clean room facilities, we actively develop new product directions, fully utilising the high traffic and rich resources of online networks, with initial product launches on the Taobao platform.

Capitalising on the current livestream commerce trend, we collaborate with multiple platforms and MCN agencies to promote our Taobao store through livestreaming, participating in major alliance events such as the "Hebei Province Work Resumption E-commerce Alliance Livestream Event" and "Chengde City Poverty Alleviation Theme Livestream".