E-commerce Platforms: Multi-platform Strategy Promotes Specialty Products

Since the second half of 2020, we have established presence on JD.com, Taobao, Tmall, and Poverty Alleviation E-commerce platforms, achieving sales revenue of over 3 million yuan. The platform won second prize in the Chengde division of Hebei E-commerce Brand Competition in 2020. Since 2023, to better reduce costs and increase efficiency, the company has established direct shipping warehouse operations with Three Squirrels Group. Currently, daily direct shipping orders can reach 3,000-5,000, with a monthly average of at least 90,000 orders. Online sales volume is expected to continue growing through 2025.

The Taobao store platform operates with a strategy of "diverse product range display with focused promotion of specialty items".

We showcase a diverse product range, utilizing the platform's audio, ultra-HD images, and video capabilities to display product details, featuring both offline products and online specialty items.

Specialty product promotion - New product development prioritizes online promotion over offline channels.

We ensure offline service quality extends to online platforms, maintaining consistent product quality standards while providing traceable channels to serve our broad customer base.

With technical support from the Hebei Province (Chengde) Hawthorn Industry Technology Research Institute and production facilities in a 100,000-grade clean workshop, we actively develop new product directions, fully utilizing the extensive network traffic and rich resources, with initial product launches on the Taobao platform.

Taking advantage of the current livestream shopping trend, we collaborate with multiple platforms and MCN agencies to promote our Taobao store through livestreaming, participating in major alliance events such as the "Hebei Province Work Resumption E-commerce Alliance Livestream Event" and "Chengde City Poverty Alleviation Themed Livestream".