E-commerce Platform: Multi-platform Strategy Promotes Special Product Marketing

Since the second half of 2020, we have established presence on JD.com, Taobao, Tmall, and Poverty Alleviation E-commerce platforms, achieving sales revenue of over 3 million yuan. The platform won second prize in the Chengde division of the Hebei E-commerce Brand Competition in 2020. Since 2023, to better reduce costs and increase efficiency, the company has established direct shipping warehouse operations with Three Squirrels Group, currently handling 3,000-5,000 orders daily, averaging at least 90,000 orders monthly. Online sales are expected to continue growing through 2025.

The Taobao store platform adopts a strategy of "diverse product display with focused promotion of specialty items".

The diverse product display leverages the platform's audio, ultra-HD images, and video capabilities to showcase product details, presenting all offline products and online specialty items.

Specialty product promotion - New product development prioritises online promotion over offline channels.

We ensure offline service quality is maintained online, guaranteeing the quality of products sold through digital channels, while maintaining product traceability to serve our broad customer base.

With technical support from the Hebei Province (Chengde) Hawthorn Industry Technology Research Institute and production based in our 100,000-grade clean room facility, we actively develop new product directions, fully utilising the high traffic and rich resources of online networks, with initial product launches on the Taobao platform.

Capitalising on the current livestreaming commerce trend, we collaborate with multiple platforms and MCN agencies to promote our Taobao store through livestreaming, participating in major alliance events such as the "Hebei Province Work and Production Resumption E-commerce Alliance Livestream Event" and "Chengde City Poverty Alleviation Theme Livestream".