Hawthorn Products Deep Processing Industrial Park (Secondary Industry)

Product Processing Industrial Park

Chengde Ruitai Food Co., Ltd.

Chengde Ruitai Food Co., Ltd. was established in May 2015 based on the development of cooperatives, with a registered capital of 60 million RMB, covering an area of over 35,000 square meters, and current investment scale of 180 million RMB. The company specializes in the research and development, production, and sales of hawthorn preserved fruits, hawthorn beverages, and hawthorn health foods. The company has obtained 31 registered trademarks including "Longmai Xinglong", "Deling Fruit", and "Wuling Wulongtou", and 24 patents. It has completed BRC system certification, HALAL certification, and social responsibility certification. The company has successively developed more than 30 new products including hawthorn preserved fruits and candied fruits, with 12 hawthorn products receiving green certification, while hawthorn fruit bars and hawthorn snacks have obtained organic product certification. As one of the first members of the "Chengde Mountain and Water" brand, the hawthorn series products have established cooperation with prominent domestic and international groups such as Costco, Three Squirrels, Oriental Selection, JD.com, China Eastern Airlines, Meituan Select, and RT-Mart. Currently, Costco is applying for international store sales, with initial plans to enter markets in Japan, South Korea, Mexico, and the United Kingdom. Since the second half of 2019, the cumulative sales revenue has reached 100 million RMB. In 2019, the company's products were featured on **, promoting Xinglong hawthorn to the nation through **'s Agricultural Channel, and in 2023, Xinglong hawthorn and its products were promoted through Hebei Province's "Hebei Good Products" (Xinglong Special) program.

The company's main functions include the transformation of scientific research achievements, product pilot testing and processing, brand creation, and market development. The company has planned and designed six comprehensive production lines including hawthorn flavonol extraction, dietary fiber extraction, hawthorn concentrate, functional hawthorn beverages, hawthorn wine, and composite hawthorn preserved fruit burger products. After full production, the annual processing capacity of fresh hawthorn will reach 50,000 tons, achieving an output value of 220 million RMB and a profit of 25 million RMB. The food company represents the middle segment of the overall enterprise layout, belonging to the secondary industry.

The company has obtained 17 patents, with 6 patents pending, currently owns 13 registered trademarks and 11 green food certifications. Among these, three products - hawthorn dietary fiber, hawthorn health wine, and refreshing hawthorn juice - have entered mass production, while over 20 types of composite hawthorn preserved fruit burger products have successfully entered the market.