E-commerce Platform: Multi-platform Layout Promotes Special Product Marketing

Since the second half of 2020, we have established and entered JD.com, Taobao, Tmall, and Poverty Alleviation E-commerce platforms, achieving sales revenue of over 3 million yuan. The platform won the second prize in the Chengde division of the Hebei E-commerce Brand Competition in 2020. Since 2023, to better reduce costs and increase efficiency, the company has established direct shipping warehouse operations with Three Squirrels Group. Currently, daily direct shipping orders can reach 3,000-5,000, with an average of at least 90,000 orders per month. Online sales volume will continue to grow through 2025.

The Taobao store platform adopts a strategy of "multiple product display with focused promotion of featured items".

Multiple product display leverages the platform's technical advantages in audio, ultra-HD images, and video recordings to showcase product details, displaying all offline products and online featured items.

Featured product promotion - New product development utilises online channels for promotion before offline channels.

We ensure offline service quality is reflected online, maintaining high-quality standards for online product sales, while incorporating traceability channels to serve our broad customer base.

With technical support from the Hebei Province (Chengde) Hawthorn Industry Technology Research Institute and production based in a 100,000-grade clean room facility, we actively develop new product directions, fully utilising the high traffic and rich resources of online networks, with initial promotion on the Taobao platform.

Taking advantage of the current livestream commerce trend, we collaborate with multiple platforms and MCN agencies to promote our Taobao store through livestreaming, participating in major alliance events such as the "Hebei Province Work Resumption E-commerce Alliance Live Streaming Event" and "Chengde City Decisive Victory in Poverty Alleviation Themed Live Streaming".