Xinglong Hawthorn: A Leap from "Production Chain" to "Common Prosperity Chain"

According to Hebei Daily Client (Ma Jikun), "The total dietary fiber content in this batch of fruit is over 70%, making it excellent raw material for premium beverages." Recently, at the production workshop of Chengde Ruitai Food Co., Ltd., plump red hawthorn berries were rolling and bouncing on the sorting conveyor belt. Technical director Zhou Mo picked up one and explained the various quality standards to the reporter, from color and shape to sweetness and acidity levels.

Quality is at the core of Xinglong hawthorn's premium agricultural brand building. In recent years, Xinglong County has used technological innovation as an engine to drive the hawthorn industry's upgrade from traditional farming to a complete industrial chain of "scientific cultivation - brand marketing - agricultural tourism integration," achieving a leap from "production chain" to "shared prosperity chain." In 2023, the "Xinglong Hawthorn" brand value exceeded 7.324 billion yuan, ranking first on the National Geographic Indication Hawthorn Brand Value List. In 2024, Xinglong hawthorn was selected for the Ministry of Agriculture and Rural Affairs' agricultural brand excellence cultivation list, becoming a bright calling card for Chengde National Sustainable Development Innovation Demonstration Zone.

"Industry Doctors" Take the Pulse, Traditional Farming Moves Toward Smart Industry

"I used to think more pruning meant higher yields, but now I understand the importance of scientific branch retention," said Wang Jianguo, a fruit farmer who was teaching fellow villagers the "three-fork six-branch" pruning method taught by the science and technology team experts at the hawthorn plantation base in Dadaohe Town, Xinglong County, during early winter.

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