Provincial Leaders Conduct Research to Promote Development while Ruitai Deepens Its Foundation

In February 2023, amidst the early spring chill of Xinglong Mountain, hawthorn branches were already budding. Director Yang, a provincial leader from Hebei, led a delegation to Chengde Ruitai Food Co., Ltd. to conduct field research on "industrial upgrading and rural revitalisation integration", providing guidance for the company's development and local industrial integration.

▲ Provincial Leader Director Yang visited the company for research on 7 February 2023

Director Yang first entered the company's processing workshop, observing the operation of the hawthorn processing line through a 220-metre glass observation corridor. "What is the current daily production in tonnes? What is the control rate for raw material loss?" he inquired before the aseptic filling section. Upon learning that the company had reduced hawthorn loss to below 5% through tunnel freezing preservation technology, and that products were being sold nationwide through e-commerce platforms, Director Yang nodded approvingly: "You must firmly grasp your technological advantages; this is fundamental to the company's existence."

In the exhibition hall of Hebei Hawthorn Industry Technology Research Institute, Director Yang carefully reviewed the company's R&D achievement manual, focusing on the development progress of refined processing products such as hawthorn oligosaccharides and dietary fibre. "What is the proportion of these high value-added products? How does the chain of increasing farmers' income connect?" Addressing these core research questions, the company representative reported in detail: "Currently, functional products account for 30%, and we have helped over 1,400 farming households achieve stable income growth through 'protective price procurement plus shareholding dividends'."

During the discussion, Director Yang provided guidance based on the research findings: "The industrial chain needs to be further refined and solidified, allowing growers to not only sell raw materials but also share in the profits from processing and sales." He showed particular interest in the company's research and tourism projects, suggesting the integration of hawthorn planting and processing experiences with rural tourism to broaden industrial integration. Regarding the logistics cost issues raised by the company, Director Yang coordinated on-site with the accompanying transport department officials to explore the feasibility of implementing cold chain logistics subsidies for agricultural products.

At the conclusion of the research visit, Director Yang encouraged the company: "Xinglong hawthorn is a regional specialty brand; you must lead well, not only in producing excellent products but also in supporting farmers." This research visit provided clear development direction for the company. Subsequently, Ruitai not only expanded its production scale of low-sugar hawthorn products but also upgraded its e-commerce livestreaming base, continuously enhancing the 'Delingguo' brand influence and responding to leadership's concerns with more substantial industrial practices.

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