Chengde Ruitai Food: Agreement Acquisition "Increases" Support for Farmers, Hawthorn Project Helps Farmers Increase Income by 60 Million Yuan

"In previous years, we worried about hawthorn prices, but now with the price guarantee agreement, we can earn 20% more, which gives us peace of mind!" Farmer Li looked at his recently settled payment with joy in his voice. Under Chengde Ruitai Food's contract procurement model, local farmers now have secure sales channels and guaranteed income for their hawthorns.

As a leading enterprise in the hawthorn industry, the company has innovatively introduced a "protected price agreement + premium procurement" mechanism: signing long-term purchase agreements with farmers, not only guaranteeing a market protection price but also offering a 20% premium above that base price. This model has helped farmers bid farewell to the troubles of "difficult sales and low prices," and through hawthorn procurement alone, has contributed to an accumulated increase in farmers' income exceeding £5.2 million.

From tricycles loaded with hawthorns in the fields to the settlement scenes at procurement points, these bustling scenarios are vivid footnotes to the benefits brought to farmers. By securing procurement channels and raising purchase prices, the enterprise has made farmers' labour "worthwhile" while stabilizing its own raw material supply - farmers are willing to grow and feel secure in doing so, while the enterprise can procure and process quality products, forming a win-win cycle of "increased farmer income + improved industry efficiency."

This "real money" profit-sharing demonstrates the enterprise's responsibility in connecting small farmers with the larger market. In the future, the company will continue to deepen its contract procurement model, implementing more practical measures to benefit farmers, making the hawthorn industry a "prosperity fruit" for farmers' income growth, and accelerating mutual benefits on the path to rural revitalization.