Ruitai Food Breaks Through by "Connecting with Tianjin" as Xinglong Specialty Expands Cross-regional Market

As a representative of Xinglong County's regional industry, Chengde Ruitai Food has actively partnered with Tianjin's Beichen District with the support of the county government. Using the "Tianjin Connection" as an opportunity, they have helped local specialty products expand beyond the county and reach broader consumer markets.

In this cross-regional collaboration, Ruitai Food has brought their hawthorn products and other specialties to deeply engage with the Tianjin market through various channels, including regional sales exhibitions and dedicated retail spaces. Products that were previously limited to the local market have now found stable distribution channels outside the province through Beichen District's advantages. These specialties, once confined to their hometown, have become popular items in cross-regional trade, allowing Tianjin consumers to experience Xinglong's natural flavours.

For Ruitai, the "Tianjin Connection" represents not only an expansion of sales channels but also an upgrade in industrial capabilities. Through the Beijing-Tianjin-Hebei collaboration platform, the company has addressed the challenge of limited product distribution while optimising product development and packaging design based on market feedback, making their specialty products more aligned with external consumer demands. The benefits of this collaboration have also extended to farmers along the supply chain - with stable product sales, raw material procurement orders have become more substantial, providing farmers with more secure income from their crops.

Today, Ruitai Food has become a model for the "Tianjin Connection" initiative. Looking ahead, the company will continue to deepen cross-regional cooperation, making Xinglong specialties both a "new business card" in external markets and a "bridge" for promoting mutual development between local industries and farmers.