Xinglong Hawthorn: A Leap from "Production Chain" to "Common Prosperity Chain"

According to Hebei Daily App (Ma Jikun), "The total dietary fiber content in this batch of fruit is over 70%, making it excellent raw material for premium beverages." Recently, at the production workshop of Chengde Ruitai Food Co., Ltd., plump red hawthorns were rolling and bouncing on the sorting conveyor belt. Technical director Zhou Mo picked up one and explained the various quality standards to the reporter, from color and shape to sweetness and acidity levels.

Quality is at the core of Xinglong hawthorn's premium agricultural brand development. In recent years, Xinglong County has used technological innovation as an engine to drive the hawthorn industry's transformation from traditional cultivation to a complete industrial chain integrating "scientific cultivation, brand marketing, and agricultural tourism integration," achieving progress from a "production chain" to a "shared prosperity chain." In 2023, the "Xinglong Hawthorn" brand value exceeded 7.324 billion yuan, ranking first on the National Geographic Indication Hawthorn Brand Value List. In 2024, Xinglong hawthorn was selected for the Ministry of Agriculture and Rural Affairs' agricultural brand excellence cultivation list, becoming a brilliant calling card for Chengde National Sustainable Development Agenda Innovation Demonstration Zone.

"Industry Doctors" Take the Pulse, Traditional Cultivation Moves Towards Smart Industry

"I used to think the more pruning, the higher the yield, but now I understand the importance of scientific branch retention," said Wang Jianguo, a fruit farmer who was teaching fellow villagers the "three-fork six-branch" pruning method taught by technical team experts at the hawthorn plantation in Dadaohe Town, Xinglong County, during early winter.

Red hawthorns hanging heavily on branches

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