Xinglong Hawthorn: From "Production Chain" to "Common Prosperity Chain"

According to Hebei Daily Client (Ma Jikun), "The total dietary fiber content in this batch of fruit is over 70%, making it excellent raw material for premium beverages." Recently, at the production workshop of Chengde Ruitai Food Co., Ltd., plump red hawthorn berries were rolling and bouncing on the sorting conveyor belt. Technical director Zhou Mo picked up one and explained the various quality standards to the reporter, from color and shape to sweetness and acidity levels.

Quality is at the core of Xinglong hawthorn's premium agricultural brand development. In recent years, Xinglong County has used technological innovation as an engine to transform the hawthorn industry from traditional cultivation to a complete industrial chain integrating "technological cultivation - brand marketing - agricultural tourism integration," achieving a leap from "production chain" to "shared prosperity chain." In 2023, the "Xinglong Hawthorn" brand value exceeded 7.324 billion yuan, ranking first on the National Geographic Indication Hawthorn Brand Value List. In 2024, Xinglong hawthorn was selected for the Ministry of Agriculture and Rural Affairs' agricultural brand excellence cultivation list, becoming a prominent feature of Chengde's National Sustainable Development Innovation Demonstration Zone.

"Industry Doctors" Take the Pulse, Traditional Cultivation Moves Towards Smart Industry

"I used to think the more we pruned, the higher the yield would be, but now I understand we need scientific branch retention," says Wang Jianguo, a fruit farmer who was teaching fellow villagers the "three-fork six-branch" pruning method taught by science and technology team experts at the hawthorn plantation base in Dadaohe Town, Xinglong County, during early winter.

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