Xinglong Hawthorn: A Leap from "Production Chain" to "Common Prosperity Chain"

According to Hebei Daily APP (Ma Jikun), "The total dietary fiber content in this batch of fruit is over 70%, making it excellent raw material for premium beverages." Recently, at the Chengde Ruitai Food Co., Ltd. production workshop, plump red hawthorn fruits were rolling and bouncing on the sorting conveyor belt. Technical director Zhou Mo picked up one and explained to the reporter the various quality standards, from color and shape to sweetness and acidity levels.

Quality is at the core of Xinglong hawthorn's premium agricultural brand development. In recent years, Xinglong County has used technological innovation as an engine to transform the hawthorn industry from traditional cultivation to a complete industrial chain of "tech-driven farming - brand marketing - agritourism integration," achieving a leap from "production chain" to "shared prosperity chain." In 2023, the "Xinglong Hawthorn" brand value exceeded 7.324 billion yuan, ranking first on the National Geographic Indication Hawthorn Brand Value List. In 2024, Xinglong hawthorn was selected for the Ministry of Agriculture and Rural Affairs' agricultural brand excellence cultivation list, becoming a showcase for Chengde's National Sustainable Development Innovation Demonstration Zone.

"Industry Doctors" Guide Traditional Farming Towards Smart Agriculture

"I used to think more pruning meant higher yields, but now I understand the importance of scientific branch retention," says Wang Jianguo, a fruit farmer who is teaching fellow villagers the "three-fork six-branch" pruning method taught by the science and technology team experts at a hawthorn plantation in Dadaohe Town, Xinglong County, during early winter.

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