Chengde Ruitai Foods: Agreement acquisition "increases" farmer benefits, hawthorn project helps farmers increase income by 60 million yuan

"In previous years, we worried about hawthorn prices, but now with the price protection agreement, we can earn 20% more, which gives us great peace of mind!" Farmer Li looked at his recently settled purchase payment with joy in his voice. Under Chengde Ruitai Food's contractual procurement model, local farmers now have guaranteed sales channels and income for their hawthorn.

As a leading enterprise deeply rooted in the hawthorn industry, the company has innovatively introduced a "protected price agreement + premium purchase" mechanism: signing long-term procurement contracts with farmers, not only guaranteeing a market protection price but also offering a 20% premium on purchases. This model has completely eliminated farmers' concerns about "difficult sales and low prices," with hawthorn procurement alone helping farmers increase their income by over £5.2 million.

From tricycles loaded with hawthorn in the fields to the settlement scenes at collection points, the bustling activity vividly illustrates the benefits to farmers. By securing procurement channels and raising purchase prices, the enterprise has made farmers' labour "worthwhile" while stabilizing its own raw material supply - farmers are willing and confident to grow, while the enterprise can collect and process quality produce, creating a win-win cycle of "increased farmer income + improved industry efficiency".

This "real money" profit-sharing demonstrates the company's commitment to connecting small farmers with the larger market. In the future, the company will continue to deepen its contractual procurement model, implementing more practical measures to benefit farmers, making the hawthorn industry a "prosperity fruit" for farmers' income growth, and accelerating win-win development on the path of rural revitalization.