Mayor Investigates Empowerment to Strengthen Foundation of Ruitai Hawthorn Industry

On February 18, 2022, Chengde City Mayor Wang Yajun and his delegation visited Chengde Ruitai Food Co., Ltd. for research and guidance, focusing on the high-quality development of the hawthorn industry and its effectiveness in supporting farmers, aiming to help set direction and solve problems for the enterprise, thereby promoting the quality enhancement of Chengde's characteristic agriculture.

▲ Chengde City Mayor Wang Yajun visiting the company for research on February 18, 2022

During the visit, Mayor Wang Yajun thoroughly explored the company's processing park and R&D centre, examining everything from production process standards to product innovation directions, gaining a comprehensive understanding of the entire chain of Xinglong hawthorn development from cultivation to processing. After hearing the company's development report, the Mayor commended Ruitai's approach of creating distinctive products based on local resources. He emphasized the importance of leveraging Xinglong's geographical advantage as "China's Hawthorn Capital" by establishing standardized production to ensure quality foundation and implementing brand-oriented operations to enhance product value, making "Chengde Hawthorn" a flagship brand in regional characteristic agriculture.

During the discussion, Mayor Wang Yajun focused particularly on the practical effectiveness of industrial empowerment in rural revitalization. Upon learning that the enterprise had helped numerous farmers increase their income through benefit-linking mechanisms, he emphasized that leading enterprises should continue to play their guiding role and further strengthen cooperation ties with farmers, ensuring that the benefits of industrial development reach rural areas more extensively. Regarding common issues faced by the enterprise in terms of talent and technology, the Mayor coordinated with relevant departments on-site, specifying the need to provide precise services through policy support and resource matching to clear obstacles for enterprise development.

At the conclusion of his visit, Mayor Wang Yajun encouraged the enterprise, stating that Xinglong's hawthorn industry is a crucial support for Chengde's rural revitalization. As a leading enterprise, it should boldly take on responsibilities, focus on deep processing, and seek breakthroughs in brand building to drive more farmers towards prosperity through industrial upgrading. This research visit has injected strong momentum into the enterprise. Ruitai Food has further clarified its development path of "technology empowerment and brand leadership," continuing to deepen the integration of three industries and promoting the coordinated development of rural revitalization and characteristic industries through practical actions.

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