Xinglong Hawthorn: A Leap from "Production Chain" to "Common Prosperity Chain"

According to Hebei Daily Client (Ma Jikun), "The total dietary fiber content in this batch of fruit is over 70%, making it excellent raw material for high-end beverages." Recently, at the production workshop of Chengde Ruitai Food Co., Ltd., plump red hawthorn fruits were rolling and bouncing on the sorting conveyor belt. Technical director Zhou Mo picked up one and explained the various quality standards to the reporter, from color and shape to sweetness and acidity levels.

Quality is at the core of Xinglong hawthorn's premium agricultural brand development. In recent years, Xinglong County has used technological innovation as an engine to transform the hawthorn industry from traditional farming to a complete industrial chain integrating "scientific cultivation, brand marketing, and agricultural tourism integration," achieving a leap from "production chain" to "shared prosperity chain." In 2023, the "Xinglong Hawthorn" brand value exceeded 7.324 billion yuan, ranking first on the National Geographic Indication Hawthorn Brand Value List. In 2024, Xinglong hawthorn was selected for the Ministry of Agriculture and Rural Affairs' agricultural brand excellence cultivation list, becoming a bright calling card for Chengde National Sustainable Development Innovation Demonstration Zone.

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