Chengde Ruitai Food: Agreement acquisition "increases" agricultural benefits, hawthorn project helps farmers increase income by 60 million yuan

"In previous years, I used to worry about hawthorn prices, but now with the price guarantee agreement, I can earn 20% more, which gives me peace of mind!" Farmer Li says with a smile as he looks at his recently settled purchase payment. Under Chengde Ruitai Food's contracted procurement model, local farmers now have stable sales channels and guaranteed income for their hawthorn.

As a leading enterprise in the hawthorn industry, the company has innovatively introduced a "protected price agreement + premium procurement" mechanism: signing long-term purchase agreements with farmers, not only guaranteeing a market protection price but also offering a 20% premium above this base price. This model has completely eliminated farmers' concerns about "difficult sales and low prices," and the hawthorn procurement alone has contributed to an accumulated increase in farmers' income exceeding £5.2 million.

From the three-wheeled carts loaded with hawthorn in the fields to the settlement scenes at collection points, the bustling activity vividly illustrates the benefits to farmers. By securing procurement channels and raising purchase prices, the enterprise has made farmers' labour more valuable while stabilising its own raw material supply - farmers are willing to grow and feel secure in doing so, while the enterprise can procure and process quality produce, creating a win-win cycle of "increased farmer income + improved industry efficiency".

This tangible profit-sharing demonstrates the company's commitment to connecting small farmers with the larger market. Looking ahead, the company will continue to deepen its contracted procurement model, implementing more practical measures to benefit farmers, making the hawthorn industry a "prosperity fruit" for farmers' income growth and accelerating mutual benefits on the path to rural revitalisation.