Provincial Leaders Conduct Research to Promote Development, Ruitai Deepens Its Foundation

In February 2023, amidst the early spring chill of Xinglong Mountain, hawthorn tree branches were already sprouting new buds. Director Yang, a provincial leader from Hebei Province, led a delegation to Chengde Ruitai Food Co., Ltd. to conduct on-site research focused on "industrial upgrading and rural revitalization integration", providing strategic guidance for the company's development and local industrial integration.

▲ Provincial Leader Director Yang's Research Visit to the Company on February 7, 2023

Director Yang first visited the company's processing workshop, observing the operation of the hawthorn processing line through a 220-meter glass observation corridor. "What is the current daily production tonnage? What is the raw material loss rate?" he inquired at the aseptic filling station. Upon learning that the company had reduced hawthorn loss rates to below 5% through tunnel freezing preservation technology and that products were being sold nationwide through e-commerce platforms, Director Yang nodded approvingly: "You must maintain a firm grip on your technological advantages - this is fundamental to the company's existence."

In the exhibition hall of Hebei Hawthorn Industry Technology Research Institute, Director Yang carefully reviewed the company's R&D achievement manual, focusing on the development progress of deeply processed products such as hawthorn oligosaccharides and dietary fiber. "What is the proportion of these high value-added products? How does the income chain connect with farmers?" Addressing these core research questions, the company representative reported in detail: "Currently, functional products account for 30%, and we help over 1,400 farming households maintain stable income through 'protective price procurement + shareholding dividends'."

During the discussion, Director Yang provided guidance based on the research findings: "The industry chain needs to be further refined and solidified, enabling growers to not only sell raw materials but also share in the profits from processing and sales." He showed particular interest in the company's educational tourism project, suggesting the integration of hawthorn planting and processing experiences with rural tourism to broaden industrial integration. Regarding the logistics cost issues raised by the company, Director Yang coordinated on-site with the accompanying transport department officials to explore the feasibility of implementing cold chain logistics subsidies for agricultural products.

At the conclusion of the research visit, Director Yang encouraged the company: "Xinglong hawthorn is a regional specialty brand, and you should lead the way - not only in product excellence but also in supporting farmers." This research visit provided clear development direction for the company. Subsequently, Ruitai not only expanded its production scale of low-sugar hawthorn products but also upgraded its e-commerce livestreaming base, continuously enhancing the "Delingguo" brand influence and responding to leadership's guidance with more solid industrial practices.

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