Provincial Leaders Conduct Research to Promote Development, Ruitai Deepens Its Foundation

In February 2023, amid the early spring chill of Xinglong Mountain, hawthorn branches were already budding. Director Yang, a provincial leader from Hebei Province, led a delegation to Chengde Ruitai Food Co., Ltd. to conduct field research on "industrial upgrading and rural revitalization integration" and provide guidance for the fusion of enterprise development and local industry.

▲ Provincial Leader Director Yang visited the company for research on February 7, 2023

Director Yang first entered the enterprise processing workshop and carefully observed the operation of the hawthorn processing line through a 220-meter glass observation corridor. "What is the current daily production? What is the raw material loss rate?" he inquired before the aseptic filling section. Upon learning that the enterprise had reduced hawthorn loss to below 5% through tunnel freezing freshness-locking technology, and that products were being sold nationwide through e-commerce platforms, Director Yang nodded approvingly: "You must firmly maintain your technological advantage; this is fundamental to the enterprise's existence."

In the exhibition hall of Hebei Hawthorn Industry Technology Research Institute, Director Yang carefully reviewed the enterprise's R&D achievement manual, focusing on the development progress of deeply processed products such as hawthorn oligosaccharides and dietary fiber. "What is the proportion of these high value-added products? How does the income chain benefit the farmers?" Addressing these core research questions, the enterprise representative reported in detail: "Currently, functional products account for 30%, and we help over 1,400 farming households achieve stable income through 'protective price procurement + shareholding dividends.'"

During the discussion, Director Yang provided guidance based on the research findings: "We need to further refine and solidify the industrial chain, ensuring growers not only sell raw materials but also share in the processing and sales revenue." He particularly focused on the enterprise's study and tourism projects, suggesting the integration of hawthorn planting and processing experiences with rural tourism to broaden industrial integration. Regarding the logistics cost issues raised by the enterprise, Director Yang coordinated on-site with the accompanying transport department officials to explore the feasibility of implementing cold chain logistics subsidies for agricultural products.

At the conclusion of the research visit, Director Yang encouraged the enterprise: "Xinglong hawthorn is a regional specialty brand; you must lead the way, not only in product excellence but also in supporting farmers." This research visit provided clear direction for the enterprise's development. Subsequently, Ruitai not only expanded its production of low-sugar hawthorn products but also upgraded its e-commerce livestreaming base, continuously enhancing the "Delingguo" brand influence and responding to leadership guidance with more substantial industrial practices.

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