Chengde Ruitai Foods: Agreement Acquisition "Increases" Support for Farmers, Hawthorn Project Helps Farmers Increase Income by 60 Million Yuan

"In previous years, we worried about hawthorn prices, but now with the price protection agreement, we can earn 20% more. It's much more reassuring!" Farmer Li said with joy while looking at his recently settled purchase payment. Under Chengde Ruitai Food's contract procurement model, local farmers now have guaranteed sales channels and income for their hawthorns.

As a leading enterprise in the hawthorn industry, the company has innovatively introduced a "protected price agreement + premium purchase" mechanism: signing long-term procurement contracts with farmers, not only guaranteeing a market protection price but also offering a 20% premium on purchases. This model has helped farmers completely overcome the difficulties of "hard selling and low prices," with hawthorn procurement alone helping farmers increase their income by over 60 million yuan.

From tricycles loaded with hawthorns in the fields to the settlement scenes at collection points, the bustling activity vividly illustrates the benefits to farmers. By securing procurement channels and raising purchase prices, the enterprise has made farmers' labour "worthwhile" while stabilising its own raw material supply - farmers are willing and confident to grow, while the enterprise can receive and process quality products, forming a win-win cycle of "increased farmer income + enhanced industry efficiency."

This tangible profit-sharing demonstrates the company's commitment to connecting small farmers with the larger market. Looking ahead, the company will continue to strengthen its contract procurement model with more substantial measures benefiting farmers, making the hawthorn industry a "prosperity fruit" for farmers' income growth and accelerating mutual benefits in rural revitalisation.