Ruitai Food breaks through by "connecting with Tianjin" while Xinglong specialty products expand market across regions

As a representative of Xinglong County's regional industry, Chengde Ruitai Food has actively partnered with Beichen District of Tianjin City with the support of the county committee and government. Using the "Tianjin Connection" as an opportunity, they have enabled local specialty products to expand beyond the county and reach broader consumer markets.

In this cross-regional collaboration, Ruitai Food brought their hawthorn products and other specialties to deeply engage with the Tianjin market through various channels, including exhibitions and dedicated retail spaces. Products that were previously limited to the local market have now found stable out-of-province distribution channels through Beichen District's advantages, allowing Tianjin consumers to taste Xinglong's natural flavours. These once locally confined specialties have now become sought-after items in cross-regional trade.

For Ruitai, the "Tianjin Connection" represents not just market expansion but also industrial upgrade: through the Beijing-Tianjin-Hebei collaboration platform, the company has addressed the challenge of limited product reach and improved product development and packaging design based on market feedback, making their specialty products more aligned with external consumer demands. The benefits of this collaboration have cascaded down the supply chain to farmers - with stable product sales, raw material procurement orders have increased, providing farmers with more secure income from their cultivation.

Today, Ruitai Food has become a model for the "Tianjin Connection" initiative. Looking ahead, the company will continue to deepen cross-regional collaboration, making Xinglong specialties both a "new business card" in external markets and a "bridge" for driving mutual development between local industries and farmers.