Mayor Investigates Empowerment Initiative to Strengthen Hawthorn Industry Foundation

On February 18, 2022, Chengde City Mayor Wang Yajun and his delegation visited Chengde Ruitai Food Co., Ltd. for research and guidance, focusing on the high-quality development of the hawthorn industry and its effectiveness in connecting with and supporting farmers, helping the enterprise identify direction, solve problems, and promote the quality improvement of Chengde's characteristic agriculture.

▲ Chengde Mayor Wang Yajun visiting the company for research on February 18, 2022

During the visit, Mayor Wang Yajun thoroughly examined the company's processing facilities and R&D centre, gaining comprehensive insights into the entire chain of hawthorn development from cultivation to processing, including production process standards and product innovation directions. After hearing the company's development report, the Mayor commended Ruitai's approach to creating distinctive products using local resources. He emphasized the importance of leveraging Xinglong's position as "China's Hawthorn Capital", establishing quality foundations through standardized production, and enhancing product value through brand operations to make "Chengde Hawthorn" a flagship brand in regional characteristic agriculture.

During the discussion, Mayor Wang Yajun focused particularly on the practical effectiveness of industrial empowerment in rural revitalization. Upon learning that the enterprise had helped numerous farmers increase their income through benefit-linking mechanisms, he emphasized that leading enterprises should continue to play their guiding role and further strengthen cooperation ties with farmers, allowing the benefits of industrial development to reach rural areas more extensively. Regarding common issues faced by the enterprise in development, such as talent and technology, the Mayor coordinated with relevant departments on-site, specifying the need to provide precise services in terms of policy support and resource matching to clear obstacles for enterprise development.

At the conclusion of his visit, Mayor Wang Yajun encouraged the enterprise, stating that Xinglong's hawthorn industry is a crucial support for Chengde's rural revitalization. As a leading enterprise, it should boldly shoulder responsibilities, focus on deep processing, breakthrough in brand building, and drive more farmers towards prosperity through industrial upgrading. This research visit has injected strong momentum into the enterprise. Ruitai Food has further clarified its development path of "technology empowerment and brand leadership", continuing to deepen the integration of three industries, and promoting the coordinated development of rural revitalization and characteristic industries through practical actions.

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