E-commerce Platform: Multi-platform Distribution Promotes Special Product Marketing

Since the second half of 2020, we have established and entered JD.com, Taobao, Tmall, and Poverty Alleviation Mall, achieving sales revenue of over 3 million yuan. The platform won the second prize in the Chengde division of the Hebei E-commerce Brand Competition in 2020. Since 2023, to better reduce costs and increase efficiency, the company has launched direct shipping warehouse business with Three Squirrels Group. Currently, the daily direct shipping orders can reach 3,000-5,000, with an average of at least 90,000 orders per month. Online sales volume will continue to grow in 2025.

The Taobao store platform adopts a strategy of "multiple product varieties with focused promotion of featured products".

Multiple product varieties are displayed utilizing the platform's technical advantages in audio, ultra-clear images, and video recordings to showcase product details, presenting all offline products and online featured items.

Featured product promotion - New product development prioritizes online promotion over offline channels.

We achieve offline service quality online, ensuring the quality of online product sales matches our offline excellence, while maintaining product traceability to serve our broad customer base.

With the technical support of the Hebei Province (Chengde) Hawthorn Industry Technology Research Institute and production based in a hundred thousand-grade clean workshop, we actively develop new product directions, fully utilizing the advantages of high internet traffic and rich resources, with initial promotion on the Taobao platform.

Taking advantage of the current livestream shopping trend, we collaborate with multiple platforms and MCN agencies to promote our Taobao store through livestreaming, participating in major alliance events such as the "Hebei Province Work Resumption E-commerce Alliance Livestream Event" and "Chengde City Poverty Alleviation Theme Livestream".