With benevolence and righteousness, spread the business philosophy. Create products with human integrity

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Integrate the primary, secondary, and tertiary industries chain of hawthorn to safeguard the pure flavor of native hawthorn in Chengde Xinglong County
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With benevolence and righteousness, spread the business philosophy. Create products with human integrity

——
Integrate the primary, secondary, and tertiary industries chain of hawthorn to safeguard the pure flavor of native hawthorn in Chengde Xinglong County
——

Hawthorn Farming Industrial Park (Primary Industry)
The cooperative is registered in Wuling Mountain Town, Xinglong County, with 105 current members and a registered capital of 70.81 million pounds. It has a core edible fungi park of 160 mu (approximately 26.3 acres), with solar greenhouses and planting facilities covering 60,000 square metres. It is a national-level demonstration cooperative, a demonstration society of the China Co-op, a municipal-level key industrialization enterprise, and a municipal-level poverty alleviation leading enterprise.
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Hawthorn Product Deep Processing Industrial Park (Secondary Industry)
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Tourism and Cultural Industry Park (Tertiary Industry)
The tourism and sightseeing park area mainly relies on the cooperative, hawthorn plantation and food company processing industrial park to jointly develop agricultural sightseeing tourism projects. The tourism and sightseeing park represents the tertiary industry in the overall enterprise layout. The cooperative creates spectacular landscapes through planting flower fields under the mushroom garden area and hawthorn garden area, offering features such as hawthorn blossom viewing, flower field appreciation, mushroom picking, hawthorn fruit harvesting, hawthorn tree adoption programme, and a 200-metre glass viewing corridor in the food company processing industrial park. This provides an agricultural sightseeing tourist attraction for neighbouring Beijing and Tianjin residents.
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R&D Platform: Hebei (Chengde) Hawthorn Industry Technology Research Institute
The Research Institute, based on the "Hebei Province Hawthorn Technology Innovation Strategic Alliance" and led by the "Academician Workstation", is a comprehensive scientific and technological platform dedicated to specialized research on hawthorn. With a total investment of 40.75 million yuan, it currently has 9,569 square metres of infrastructure including research and development centre office buildings and product testing technology pilot production workshops.
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E-commerce Platform: Multi-platform Distribution Promotes Special Product Marketing
Multi-product display, leveraging the technical advantages of store audio, ultra-HD images and video recordings to showcase product details, presenting all offline products and online featured items.
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